Andy Lavelle

Andy Lavelle

VP of Growth & AI Strategy

Chicago Area

Growth marketing leader with 15+ years scaling B2B companies through demand generation, marketing operations, and strategic AI implementation. Proven track record of building high-performing teams and driving measurable revenue growth.

Expertise

Demand Generation AI Strategy Marketing Operations SEM / PPC Salesforce Team Building Revenue Growth

Experience

VP of Growth & AI Strategy Oct 2025 - Present

Zerocater

Leading growth initiatives and AI strategy for the company's next phase of expansion.

Senior Director of Demand Generation 2021 - 2025

Zerocater

Rebuilt the Marketing, Event Sales, and Inbound Sales teams. Drove demand gen efforts nationwide as companies returned to office.

Director of Demand Generation 2020 - 2021

Ten Spot

Built all marketing/sales processes, tech stacks, and reporting. Led full website redesign and significantly grew pipeline and revenue.

Director of Online Operations 2008 - 2015

Campus Special (acquired by Chegg)

Grew a division from $0 to $5M in sales. Trained 2,500+ students across 500 universities. Managed acquisition transition to Chegg.

Simplified overview — view full experience on LinkedIn

Connect